Hello there, I’m Claritza!
I’m a strategist with Darden MBA who has a blend of experience working in editorial and the commercial side of media and as an entrepreneur and founder.
About Me
I believe in using media responsibly to inform people, expand their understanding of complex problems, and inspire them. My love of writing, storytelling, and intellectual curiosity led me to the news business. My career has evolved from producing to editorial strategy and content development.
Experienced In
Leading a slate of multiple editorial projects simultaneously
Working cross-functionally with business and editorial teams
Utilizing audience data and metrics in decision-making
content. strategy. media
The common thread in my media career is that I have combined a creative spirit with strategic thinking and ability to work across platforms, such as TV news, investigative reporting, non-profit media, digital video and live news events.
Mastering the Interview
One of my passions is producing conversations with meaning and impact. To date, I have produced over 300 live news events and coached journalists in their interviews with White House officials, members of Congress, governors, mayors, CEOs, activists and the occasional celebrity.